Valentines day is one of those holidays that confuse me…should we not be telling our loved ones how important they are in our lives eveyday? I mean, should I love my wife more on February 14 than February 13? Does that mean the other 364 days I do not love her 100%? Of course not, but Hallmark SAYS I should and buy a $6.99 card to tell her. Zales says I should say it with a Diamond. FTD says $175 for a dozen roses. Hershey’s says a $20 box of Chocolates can do the trick. Well, Cupcake Cache says how about a $3.00 cupcake instead. It is way different and they always say it is the thought that counts!